
VISION
We’re revolutionizing how pricing decisions are made
For too long, local business pricing strategies have been based on outdated methodologies like copying competitors or just adding a fixed margin to costs.
Pareto solves this by leveraging next-generation machine learning technologies to enable data-driven pricing decisions for restaurants.


Pareto's Models
SKU-level pricing optimization
WHY PARETO
Unlocking insights no individual store or brand could unlock alone
Transfer learning allows stores and brands to see their own counterfactual. Whatever your pricing question, Pareto has the data and models to help you make informed decisions.
Wonder what it would look like if you expanded your coffee chain to Arizona? Pareto knows.
Wonder if lowering the price of black coffee would decrease Latte sales? Pareto knows.